case study
Playmobil
SERVICES PROVIDED
PR, Media Relations, Earned Media, Events, Influencer Marketing,
Social Management & Content Creation
Social Amplification
For more than 40 years, Playmobil has inspired children to stimulate their imaginations as a trusted global toy brand.
Swerve has been the company’s AOR since 2014.
In addition to the ongoing PR initiatives, Playmobil wanted to grow their Canadian Facebook page & creative content to increase followers and engagement.
The Ask
Fueled by insights, Swerve created an impactful social strategy focused on community engagement
Swerve created a strategic Facebook editorial calendar, inclusive of sharing and promoting photo and video content tailored specifically for a Canadian audience
The strategy included a combination of targeted content creation, events and influencer marketing partnerships to drive social awareness and encourage engagement.
The How
The Results
1,200,000
UNIQUE VISITORS
260%
ENGAGEMENT
300%
INCREASED FOLLOWERS
170%
INCREASED IMPRESSIONS
Within the first year of the program, Swerve increased followers by 300%, engagement by 260% and reach by 95% to 1.2 Million Unique Visitors. Our efforts equally increased impressions 170% to 3+ million.
STRONGER CONNECTIONS. BETTER CONVERSATIONS. LET'S CONNECT